Case Studies

Real engagements, honest numbers

Selected results from client campaigns. Every business is different — results vary by industry, budget, and competition, and are never guaranteed.

Legal Services · Florida
1,355%
Conversion rate increase in the first 30 days

Family law practice, South Florida

The firm's paid search traffic was landing on a slow, generic homepage. We rebuilt dedicated practice-area landing pages, restructured the search account around intent-mapped keywords, and tightened negative keyword coverage.

  • +20% clicks within the first 30 days
  • +1,355% conversion rate improvement
  • Noticeably higher-quality consult requests reported by intake staff

Client identity withheld. Results reflect a low starting baseline and are specific to this engagement — not typical or guaranteed.

Solar · Southeast US
−42%
Cost per qualified lead over one quarter

Regional solar installer

Rising cost-per-lead was squeezing margins. We consolidated overlapping campaigns, introduced strict geographic and income-qualifier targeting, and replaced a form-heavy page with a two-step qualifying flow.

  • 42% reduction in cost per qualified lead
  • Lead-to-appointment rate improved by roughly a third
  • Wasted spend on unqualified zip codes largely eliminated

Results are specific to this engagement and are not typical or guaranteed.

B2B SaaS · National
3.1×
Qualified demos booked in four months

Mid-market SaaS company

The sales team was spending mornings prospecting instead of closing. We deployed managed multichannel outreach — personalized email sequences plus paid social retargeting — aimed at a tightly defined ideal customer profile.

  • 3.1× increase in qualified demo bookings
  • Reps reclaimed prospecting hours for closing
  • Consistent, reportable pipeline month over month

Results are specific to this engagement and are not typical or guaranteed.

Home Services · Texas
+68%
Booked jobs from paid search, year over year

HVAC & plumbing contractor

Seasonal demand swings made budgeting chaotic. We built a season-aware budget plan, service-specific landing pages, and call tracking that finally separated booked jobs from tire-kickers.

  • 68% more booked jobs attributed to paid search YoY
  • Call quality visible in monthly reporting for the first time
  • Budget shifted dynamically with seasonal demand

Results are specific to this engagement and are not typical or guaranteed.

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Lumin Leads is a digital advertising agency based in Boca Raton, FL. Advertising performance depends on multiple factors including platform policies, competition, creative quality, and budget. We do not guarantee specific results or ad approvals.